When using Squidoo as a means of leveraging your internet marketing, you will have to make sure that you are SEO optimising the pages properly.
The Google ads placed on your site are done so automatically by Squidoo, so you have no control over these. This is how Squidoo makes its money as they do not charge people for using lenses. Anyone can then click on one of the ads shown and leave your lens this way.
There are however, some things that you can manage on your Squidoo lens. You make the decision as to what keywords you are going to optimise your lens for. You can then optimise your lens in such a way that it will attract Google’s search engines. When utilising keywords, the best density you can go with is around three percent.
If you make sure your keywords are bolded two or three times throughout each post, then Google will view it as significant. Making the words into italics is another way of placing emphasis on them. When you have chosen a main keyword for the text, this should ideally be placed as close to the beginning and end of it as possible.
Another pointer for attracting Google is to make sure you have the main keyword not only in the url, but in the page title as well. In the URL it is better to use hyphens instead of underscores to separate words. Also, it is a great idea to make sure you link all your lenses on the blog roll, which makes the task of Google finding the sites easier.
One of the most important things to ensure is that you get a lot of back links to your lens. Posting up on other peoples lenses is a great way of getting these backlinks. Try and use most, if not all, of the above pointers and you will see your lens rising in the rankings.
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